How I approach design

I spent a lot of my time working for the record industry and publishing houses designing album and book covers where I got used to adapting styles to the various authors and artists I was designing for. I still approach both online and print projects this way, rather than one trend fits all.

Some of my clients include Sony Music, Condé Nast, Random House, the 92nd Street Y, The Dorsky Museum of Art, Marist College and the City of Beacon but I also work for individuals and small companies as well.

How projects proceed

1.  Initial free consultation to discuss the scope of the project and brainstorm of ideas.

2. Presentation of 1-3 initial graphic solutions for the project.

3. Client offers feedback and I make revisions and make a second presentation 

4. Usually at this point there are final revisions to the project requested by the client and a third presentation is made

5. If after three rounds no solution is expected without multiple additional rounds, we can agree either to a kill fee (50%) or an hourly rate to proceed